The Worldwide Most Visited Showcase of UWB Technology: German Pavilion at Expo 2020 Dubai
By Petr Passinger | November 18th, 2021 | 4 min read
Germany’s ‘edutainment’ focused pavilion at Expo Dubai 2020 showcases German innovations and sustainable solutions. The exhibition was designed with a strong visitor-centric approach, leveraging the latest technologies including Sewio RTLS to provide an immersive visitor experience.
When the Cologne-based agency facts and fiction won the tender for the German pavilion bid, they searched for a precise indoor tracking solution to fulfill its use case of allowing visitors to seamlessly participate in various activities performed at multiple interactive kiosks which interact with visitors based on their proximity turning visitors into players. facts and fiction evaluated five different indoor tracking technologies before selecting Sewio RTLS for its precision, reliability, and costs.
3,000+
tags for visitors
97
anchors
10
halls
30 mil
positions a day
Each visitor of the German pavilion gets a personal badge that not only identifies them to create a personalized experience but also features Sewio’s location tag for precise positioning. When the visitor approaches an interactive display, it automatically starts, logs the visitor in and greets them. The localization system is powered by 97 Sewio RTLS anchors covering ten halls within the German pavilion with the ability to enable the location-based gamification for 3,000+ people wearing the badge featuring the Sewio RTLS tag according to their current position.
Sewio RTLS anchors on the ceiling of the German pavilion at Expo Dubai 2020.
Sewio RTLS anchors in black coating to blend with the ceiling.
Charlie Duke, the 10th astronaut on the moon wearing the visitor badge featuring Sewio RTLS tag. Source: @expo2020germany
Dr. Sultan Al Jaber, UAE Minister of Industry and Advanced Technology. Source: @expo2020germany
A close-up shot of the visitor badge featuring the Sewio RTLS tag.
Immersive Visitor Experience at the German Pavilion
The visitor first approach paid off for Germany, as they were selected among the most spectacular pavilions by CNN, resulting in two-hour waiting queues during the weekends to visit one of the best pavilions of Expo 2020. For facts and fiction it was their eighth country pavilion at a world exhibition and thanks to their great work a significant portion of the estimated 25 million visitors will learn more about renewable energy and sustainable solutions through immersive experience enabled by the Sewio RTLS ultrawideband technology.
An official trailer for the German pavilion.
If you are unable to witness Expo Dubai 2020 in person until its last opening day – March 31st, 2022, you can try out the online experience by visiting the Virtual Tour of Dubai Expo.
